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WHAT IS DIGITAL MARKETING? IS IT WORTH?

Digital Marketing Strategist in Kannur

What is Digital Marketing?

Have you ever wondered what ‘digital marketing’ is?Let me breakdown what digital marketing is for you.As the best freelance digital marketing strategist in Kannur, I can explain what digital marketing is in my personal experience in a simple way.Let’s get started.

Digital Marketing is a way of marketing or advertising your product or services in digital platforms like google, Meta, etc.All of us hear about traditional marketing (television, newspapers, radio, etc.), but digital marketing is entirely different from all those traditional methods.Unlike traditional marketing, digital marketing is less complicated and easy to execute.As we all know, leads are the potential audience who are probably going to be our customers.In traditional marketing, we are not only showing our advertisement to a potential audience but also others too.Basically, it is good for brand awareness but to get customers, it is an overrated way.It is a waste of money.So what makes digital marketing different?In digital marketing, we can track our audience and show ads only to them.

Probably youre wondering how it’s possible.Let me clear it in a simple way. At first, I said that digital marketing is the act of marketing products or services on digital platforms like Google and Meta.These platforms are giving access to track people who are interested in your services based on interest, geography, behaviors, and demography.SO that we can run ads only for them.

 

And now, you would probably think, is it worth it?Obviously yes, because digital marketing is less expensive and you will get more leads in a short period of time.

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Best SEO Tools

Best SEO Tools

seo blog image

In certain jobs, your  skill, thoughts, or creativity are all that are needed to succeed. One such position is SEO specialist.

In this digital age,digital marketers like me can’t do what they do without the right tools.These best seo tools  helps me to track performance metrics, diagnose problems, suggest improvements, report on progress. These tools automate the little things we don’t have time to do a hundred times a day.

5 Best SEO Tools In 2024

1.Semrush

Semrush is one of the best seo tool available there.Semrush enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online presence.

You must pay to access Semrush in its entirety.

However, some of its better tools are available for free use.

The Keyword Magic Tool is one of my favourite Semrush tools.

You will receive 10 credits per day for this tool when you create a free Semrush account.With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation. In addition, SEMrush helps you identify valuable keywords for your campaign.Thats why semrush is one of the best seo tools out there.

best seo tools

2.Answer the Public

The Google Keyword Planner is where the majority of SEO tools obtain their data from.

Respond to the Public is not like that.

This fantastic application locates questions posted on social media, blogs, and forums.

 

3.Ahrefs

Answer the public

Ahrefs is a complete SEO toolkit for increasing website optimisation and search traffic.

It is one of the best seo tools available there.

Ahrefs uses a straightforward user interface, massive data storage, and web crawling to do this.Ahrefs is mainly used to analyze a website’s link profile, keyword rankings, and SEO health.

You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic.

Ahrefs allows users, such as yourself, to see which web pages are linking to their websites and to analyse the quality and relevance of those links.

This can help users identify opportunities to build more high-quality backlinks, which can improve their search engine rankings.

4.Google keyword planner

ahrefs

Keyword Planner helps you research keywords for your Search campaigns.Google keyword planner is the best seo tool to find keywords.

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.Adding keyword lists to your ad groups allows you to target specific audiences.

Essentially, keywords tell the Google algorithm when you want your ad to display, and they determine your ad’s eligibility to bid on a placement.Google Keyword Planner is a powerful tool.

It’s great for identifying keyword opportunities for both SEO and PPC. But it does have important limitations.

For example, it doesn’t show precise search volume data, keyword difficulty, or search intent.

5.Surfer

keyword planner

Surfer is a tool designed to help SEO-optimize written content, like blog posts and articles.It is one of the best seo tools out there without any doubt.

It works by analyzing the content of a page against “500+ on-page” signals. It also has a built-in keyword research tool.

Now, I’ll get into the features of the tool in a minute.

Surfer will give you an SEO workflow to boost organic traffic, increase visibility and improve your rank in search results.

Thats why it is known as one of the best seo tools out there.

Surfer SEO’s mid level Pro plan costs $119 per month. The monthly fee includes 30 content editors and 60 audits per month, plus the ability to track 5 websites.

Here’s a breakdown of what’s included in Pro: Write and optimize articles with Content Editor (30 Articles / month)

FS-AFFI4-018-Surfer-SEO

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digital marketing

Digital Marketing

Strategies for Modern Businesses : Digital Marketing

digital marketing

The use of digital platforms, channels, and technology to advertise goods, services, or brands to consumers and businesses is known as digital marketing. It includes an extensive array of digital marketing techniques and approaches meant to connect and interact with target consumers via computers, cellphones, and tablets.

With digital marketing, companies can reach a worldwide audience, monitor customer behaviour, tailor their messaging, and instantly assess the success of their efforts. It is a vital and dynamic component of contemporary marketing strategies since it keeps changing quickly in tandem with developments in technology and customer behaviour.

How Digital Marketing Works : Digital Marketing

Strategies

  1. Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results pages (SERPs) to drive organic traffic.

2. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience.

3. Social Media Marketing: Utilizing social media platforms to connect with your audience, build your brand, and drive website traffic.

4. Website Optimization and Conversion Rate Optimization (CRO): Improving your website’s user experience and optimizing conversion paths to increase conversions and sales.

5. Influencer Marketing: Collaborating with influencers who have a dedicated following to promote your products or services.

Differences Between Digital Marketing And Contemporary Marketing

Over time, marketing has changed dramatically, moving from conventional techniques to more technologically advanced strategies. Digital marketing, which makes use of online channels including websites, social media, email, search engines, and mobile apps, stands in stark contrast to contemporary marketing, which is defined by conventional media like print, broadcast, direct mail, and outdoor advertising. Regarding mediums and channels, targeting and personalisation, interaction and engagement, measurability and analytics, cost and accessibility, these two strategies are very different from one another.

First, modern marketing differs from digital marketing in terms of channels and mediums. Establishment media such as newspapers, magazines, radio, television, and physical billboards are essential to modern marketing. In the past, these channels have had a large audience but little ability for targeting and interaction. Digital marketing, on the other hand, makes use of how ubiquitous digital technologies and the internet are. It uses pay-per-click (PPC) advertising, email newsletters, social media platforms, websites, and search engine optimisation (SEO) to interact with people online. Real-time communication, accurate targeting based on behaviours and demographics, and the smooth integration of multimedia content are all made possible by digital marketing channels.

Second, there are notable differences in the targeting and personalisation possibilities between the two methods. Mass marketing techniques are frequently used in modern marketing, and they aim to reach large audience segments by using demographic information and typical customer behaviour. In traditional marketing, personalisation is restricted to publications-specific bespoke adverts or segmented direct-mail campaigns. On the other hand, tailored marketing campaigns are where digital marketing shines. It creates highly targeted campaigns by utilising user behaviour tracking and data analytics. Digital marketers can offer customised email campaigns that cater to particular client interests and preferences, as well as personalised content recommendations and targeted adverts based on browsing history.

In summary, modern marketing and digital marketing have different approaches, capacities, and intended results, even if they both aim to promote goods and services to specific audiences. While digital marketing makes use of internet channels, personalised targeting, interactive engagement, measurable analytics, and affordable solutions, contemporary marketing depends on traditional media and mass marketing tactics. Digital marketing continues to be at the forefront of cutting-edge marketing techniques as digital technology advance, helping firms to adapt and prosper in a digital-first world.

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